Outdoors (OOH) & different creative commercials were done for Impelus, a home insurance company. We tried targeting and retargeting the audience with concepts that are close to their heart and are symbolic of a happy stay under safe roofs and how a Home Insurance is something wise to vouch for. The communication was apt and the crowd inclination was smartly shifted for relevant competition towards Impelus.
Client
Impelus. Melbourne, Australia
Scope
OOH, Social Media materials, PPT presentations.
Case Overview
Outdoors (OOH) & different creative commercials were done for Impelus, a home insurance company. We tried targeting and retargeting the audience with concepts that are close to their heart and are symbolic of a happy stay under safe roofs and how a Home Insurance is something wise to vouch for. The communication was apt and the crowd inclination was smartly shifted for relevant competition towards Impelus.